Acer

I Helped Acer Plant 750 Trees To Calm My Eco-Guilt And It Makes Me A Tech-Hippie

I Helped Acer Plant 750 Trees To Calm My Eco-Guilt And It Makes Me A Tech-Hippie

In May last year, Acer unveiled its Greening action plan, which puts the tech giant firmly on the right path to reducing its carbon footprint. The company then upped its green game by joining the RE100 initiative, a collective of more than 300 leading companies trying to minimize the impact they have on the world. With it, Acer announced that it would share a commitment to achieve 100% renewable energy use by 2035.

Appropriately as Acer, a company sharing its name with a kind of tree— promised that for every Acer Aspire Vero laptop sold, 100 trees would be planted. As part of its “Earthion” sustainability mission, the company has partnered with Ecologi, which works with charities such as Protect the Earth to plant these trees. And Acer is forcing tech writers like me to do its green bidding.